British bookmaking giant, William Hill, has further entered the American sportsbetting market after it announced the signing of deals with casinos in the southern states of Mississippi and West Virginia.
Deals with eleven Mississippi casinos:
According to an official press release from William Hill, the London-listed firm’s William Hill US subsidiary is to provide technology for retail and on-premises sportsbetting to eleven casinos in Mississippi including the WaterView Casino and Hotel in Vicksburg as well as Biloxi’s Palace Casino Resort, Treasure Bay Casino and Hotel and Hard Rock Hotel and Casino Biloxi.
William Hill stated that these agreements remain contingent on the receipt of the necessary regulatory approvals and also cover the provision of risk management services.
West Virginia partner to be revealed soon:
In West Virginia, William Hill stated that its subordinate had inked a deal to provide retail, mobile and online sportsbetting services to ‘a soon-to-be-announced casino partner’ and is furthermore engaged in ‘advanced discussions’ with other operators that could possibly see its innovation rolled out across a further 14 American states.
Bags of American experience:
London-headquartered William Hill already had similar deals in place with operators in Nevada, Iowa, New Jersey and Delaware while its Chief Executive Officer, Philip Bowcock, described the most recent agreements as ‘an excellent start’ since May’s repeal of the Professional and Amateur Sports Protection Act (PASPA).
Bowcock’s statement read…
“We have built on our existing business in Nevada which is number-one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our 7BALL CC mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements. The team continues to engage in discussions that cover a further 14 states and they are doing a tremendous job.”
Rhode Island union with IGT:
William Hill detailed that it has moreover partnered with International Game Technology (IGT) to bid for the contract to run the Rhode Island Lottery’s sportsbetting service and soon hopes to be able to begin supplying the Rome-based firm with trading, operational and risk management expertise.
